As mentioned previously, not only should your press release have a catchy title and sub headline, the first paragraph will also be extremely important. This is the perfect location for giving information about what you are trying to portray to the reader. Perhaps using some statistics may be used, so long as you do not go overboard.
In case you have already written a powerful headline and sub headline, chances are you are underway to writing a great press release. Target The Media > Press Release Distribution Writing Tips At 24-7PressRelease.com – Targeting The Media
Focus On The Media – Who is your audience? Sure it would be nice, in a perfect world if everyone could read your press release. A great way to achieve this has someone distribute this information to suit your needs. Beginning with us is an excellent place to start, however a well written press release may have reiterations published by journalists for publication on websites, in trade publications and or on the radio/television.
Because of this should you write your press release while keeping the media in mind, you will have a better possibility of gaining second level exposure. First level exposure is thru go here like 24-7pressrelease.com. Second level exposure happens when the media pickup your story, contact you, or simply just modify it for their own use. This is when you will receive extremely targeted exposure to your industry.
Although upfront exposure is definitely nice, the targeted exposure is where you may ultimately reap the benefits of obtaining customers or having the attention of your own targeted audience.
Keeping your press release simple, to the point, easy to read and grammatically correct with a unique story will enhance your chances of an individual through the media getting your story.
Attribution – So what exactly is attribution and how do you incorporate good at my press release? Attribution is the procedure of assigning a quality or character to someone or thing. It can possibly be observed as assigning to some cause or source. Most well written press releases use attribution. In case your company will be looking to use attribution (quoting information about another Company or individual) inside your press release, be sure you know your sources, and possess your facts and data correct.
For starters, it is a good idea to have permission from sources where you are making quotes from copyright information. If you utilize copyright information inside your press release and do not attain written permission to use this information, you may be held liable.
When you make a quotation from copyright information, make sure you state the origin in the quote such as the date. If you are building a comment on the quote, from copyright information, be sure to include the complete name in the individual making the quote as well as their position. This will help validate your release.
In this bad example, there is absolutely no attribution. The example fails to state who made the quote, nor who is commenting on the quote or their position. This also lacks source and date information.
Over a quote created by John Doe, marketing manager of XYZ Corporation in the Thursday February 1, 2004 edition in the Sun Newspaper “XYZ is to raise rates…”, Jane doe, president of ABC comments “This is something we shall capitalize on…”.
In this example, all sources, names and positions are clearly stated as to not leave the reader wondering concerning the credibility from the press release.
Although there are cases when quotes of copyright information may be used without written permission from the Company being quoted, this can be generally done in a positive context and is not the best practice to follow.
What May Seem Like News. What might appear to be news to you possibly will not be for any interest to the public, or the media. Make sure that whenever you write your press release that you have something to create about. Keep your press release as an interesting story to share with. Ensure you will grab the interest of most people. Ensure it is unique. Ask some people if they feel that what you are actually planning to write will be of general interest to the media or public.
What Not To Talk About Or Do – There are certain don’ts that are uncomplicated to follow. Do not write your press release as if it would read like an advertisement. Tend not to submit your press release when it is encotg with grammatical errors and typos. Usually do not submit your press release when it is aimed toward illegal activity, stock promotion (unless you happen to be registered member of the NASD with a registration number), hatred towards others, or terrorism. Tend not to continually submit the identical press release repeatedly, or even the one that.