Mooyah is an American fast casual restaurant chain headquartered in Plano, Texas. The chain reached over 100 locations in 20 U.S. states and nine countries in 2016 in North America as well as the Middle East. They specialize in hamburgers, french fries, and shakes. They are known for their beef hamburgers which use Angus Beef® Brand beef as well as their french-fries which take 24 hours to prepare.
History – Mooyah was founded by American veterans Rich Hicks and Todd Istre in 2007 in Plano, where first Mooyah Locations was opened on Independence Parkway. In 2013, the first international restaurant opened in Dubai, United Arab Emirates and was the 50th location opened. In 2016, its 100th location opened in Tuscaloosa, Alabama.
In May 2017, Mooyah was sold to private equity firms Gala Capital Partners LLC and Balmoral Funds LLC for an undisclosed amount.
Awards and recognition – Mooyah was ranked on Fast Casual’s Top Movers and Shakers list for eight consecutive years since 2009 and is ranked 2nd in Best Fast Casual Restaurant Franchise Company on Franchiserankings.com, a website that ranks franchises by their success. In 2017, Mooyah was named to Entrepreneur’s Franchise 500 list, 60th in Best Franchises Company USA, and Franchise Time’s Fast & Serious list that ranks the smartest-growing brands.
Like much of the nation, MOOYAH Burgers, Fries & Shakes is prepared for spring to come and BBQ season to start. In that spirit, the Texas-based better burger brand is bringing Guests a delectable taste of spring and summer backyard grilling sessions with all the latest entry within the company’s popular Taste to Try series: The Indulgent BBQ. Although most Taste to test builds are available year-round in-restaurant and thru online ordering platforms, MOOYAH will promote The Indulgent BBQ in-store, through mobile ads and also on social media marketing from March 12 through May 27.
“The first day of spring is just weeks away but we’re ready to get involved with BBQ mode now,” said Michael Mabry, president and COO of MOOYAH. “With The Indulgent BBQ, we want to help our Guests prepare their taste buds for your great times nmhfzv during spring and summer with friends and family at backyard BBQs, grill outs, and picnics.”
The Indulgent BBQ features two 100% fresh, never-frozen Certified Angus Beef® patties, two slices of melted pepper jack cheese, crisp Applewood smoked bacon, golden fried onion strings, BBQ sauce and real mayo – all on a baked in-house bun.
“If you’re planning to indulge, practice it right – as well as the Indulgent BBQ is just the right mix of flavor to transport Guests to some backyard BBQ within their minds,” said Natalie Anderson-Liu, vice president of brand for What Time Does Mooyah Open, Fries & Shakes. “Our thick BBQ sauce and real mayo work perfectly using the crisp bacon and onion strings, really packing a flavorful punch in each and every juicy bite of our never-frozen Certified Angus Beef.”