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Every AdWords advertiser is always searching for a approach to decrease their click costs. When in reality most PPC advertisers wake up in the morning to find their costs per click climbing higher and higher and soaring to ridiculously high levels. Many people get very frustrated at this point and end up shutting down their campaigns. What a lot of people don’t understand is the reason Google keeps charging more and more per click is because their AdWords campaigns have some big problems and these big issues are causing penalties from Google. That’s right; you’re being punished by Google. Below are the main reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.


Firstly, you must understand that Google is absolutely enthusiastic about “Relevancy”. In PPC management Relevancy will be the key to either succeeding in AdWords or failing miserably. Google is centered on returning relevant search results to their users. Just what exactly does Google consider when searching for your AdWords campaigns? Google looks to determine if your ad along with your site are 100% highly relevant to the keyword which had been searched on. Google likes to begin to see the keyword appearing in your ad a few times and appearing repeatedly throughout your landing page. That way Google know that it’s supplying the searcher with relevant results. If your campaign is not really set up like this than the is just why your bid charges are going up everyday. Google has deemed your campaign with “% Relevancy”.

You Need To Help Make Your Campaigns Have Relevancy

You may ask, “Well how is it possible to me to write a particular ad for each keyword to make my landing page relevant to my entire keyword list?” That’s where the skill of professional PPC management comes in. You Have To help make your ads along with your landing page be highly relevant to the keyword searched on. This is the key for you to get lower click costs! Should you don’t possess the time or even the know steps to make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to a professional.

You Must Organize Your Campaigns Correctly

Google majorly frowns upon campaigns that have their keyword lists stuffed into just a couple of adgroups. Google expects all of the keywords to become sorted and organized into very closely knit adgroups with all of the keywords inside an adgroup being relevant to each other. Google hates campaigns who have tons of keywords inside the same adgroup and absolutely detests if the keywords have little related to each other. In PPC management I’ve found that I get much better results if I take my clients keywords and place each keyword into an adgroup alone. Organizing your

campaign correctly is a huge element of getting great click costs in Google.

Split Testing Your Ads Can Dramatically Decrease Click Costs

That’s right; Split Testing your ads Daily can use a dramatic effect on click costs. If you believe about how exactly Google determines ad cost you’ll start to realize how important Split testing actually is. Split testing can help you find which ads are higher performing and obviously the greater performing ads obtain the most clicks. Should your ad is 1) Perfectly Relevant and 2) Has a great Click-Through-Rate because of this your ad could have a higher Quality Score. Quality score helps determine your ad rank along with your cost per click.

I know it sound very confusing, but Split Testing in conjunction with the techniques I mentioned above is extremely powerful. Should you don’t understand most of these strategies to lessen your click costs, then it’s ijswdu you decide whether you’re going to learn how to apply many of these strategies yourself or whether you’re going to let a PPC Expert do all of the heavy lifting for you. AdWords is a complicated game however, if managed correctly can be a very profitable income source and leads to your business.

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