After blowing the doors off bacon with their bacon-everything burger, Jack within the Box is turning up the heat with the new Hella-Peo Burger. And we mean heat. Don’t go thinking they just added some jalapeo slices to a burger… Well, they did do that, in addition they crammed in a bunch of cheese-filled jalapeo poppers with a cheesy taco sauce. This burger is obviously featured on Jack’s Munchie Meals, alongside stoner luminaries such as the Stacked Grilled Cheese Burger. That means you can only order one between 9pm and 5am, but really, popper burgers were never intended to be consumed before sunset. Pro tip: they’re best eaten while listening to “Hook”.
Named for the most terrifying toy of the childhood, Jack within the jack in the Box catering menu has spent the better area of the twentieth century conquering the West Coast. Even though you may be acquainted with their Super Bowl commercials as well as their late-night munchie campaigns, are you currently really on their explosive, Star Trek-filled history? Until you spent some time playing their mascot Jack in high school, we’re guessing no, but that’s okay, because we’ve got the CliffsNotes below. A lot of fast-food founders can brag about using a Bentley, only Jack inside the Box’s guy owns a coveted spot on Richard Nixon’s enemies list.
1. The founder was on Nixon’s “enemies list”. Robert O. Peterson opened the initial Jack in the Box in San Diego, Ca in 1951. He’d carry on to get a long, illustrious career packed with interesting footnotes — he got a major city of Paris Medal of Honor! He was in naval intelligence during WWII! But certainly the wildest was his appearance on the infamous “enemies list” compiled by Nixon’s White House administration. Peterson apparently landed there due to some donations he designed to Democratic candidates, which can be ironic, since the man was a registered Republican.
2. Also, he married San Diego’s first female mayor. That’d be Maureen O’Connor, that is unfortunately known for less sterling achievements nowadays.
3. And then he was super into the sea Peterson was noted for being a generally philanthropic guy, but one of his most notable beneficiaries was UC San Diego, Ca. The person was the school’s largest individual donor (they eventually gave him their own building on campus), and a lot of this cash went to a very specific area of interest: oceanography. Peterson gave several significant gifts to the school’s Scripps Institution of Oceanography, bankrolling plenty of Professor John D. Isaacs’ research. That guy was apparently considering things like icebergs and ocean pollution, but we must assume off-books he was also taking Peterson on expeditions looking for Nessie.
4. The burgers originally cost $.18. Obviously, it was in the 1950s, when dimes, nickels, and pennies were not yet worthless garbage.
5. They blew Jack up in a 1980 ad campaign. For years, the company mascot “Jack” existed mainly as kitschy drive-thru decoration. When the marketing brass decided to revamp their image, they left old Jack behind by blowing him the hell up in an ad campaign — which featured an old lady with the insatiable bloodlust. Jack was phased out from the intercoms and other branding, and wouldn’t return until the early ’90s, when he appeared within the “Jack’s Back” campaign seeking vengeance.
6. These people have a secret-menu shake. The normal Jack in the jack in the Box menu prices has an Oreo Cookie Ice Cream Shake. But if you go slightly off-books and ask for mint Oreo, you’ll be rewarded with a refreshing green shake that thankfully bears no traces of kale.
7. The mascot may come as Pez dispensers and antenna toppers. Jack in the Box has truly moved some merchandising units. Their mascot is accessible as Pez dispensers, bobbleheads, action figures, and antenna toppers — that are apparently the primary draw. The chain’s produced 32 million toppers to date, though sadly not every them are available in this unsettling Dia de los Muertos theme.
8. They’re total Trekkies. Shout-to the Picard-loving Jack inside the Box junkies who was able to collect all Star Trek Generations collector’s cups.
9. Their stock is showing up Chipotle and McDonald’s. Yahoo Finance recently checked out the stock for Jack inside the Box, Chipotle, and McDonald’s and located that, while things were close with Chipotle, Jack was the greater impressive one over the board. That’s in no small part as a result of another fast-food chain they own: Qdoba. The Chipotle competitor is apparently giving its parent company an important boost on Wall Street, proving yet again that burritos will always be the safest investment.
10. This dude from Pulp Fiction stars inside their sexual harassment training videos. Even when you’re not really acquainted with Phil LaMarr’s voice focus on Futurama or sketch focus on MADtv, you at least gotta know him as that pkankr dude Marvin from Pulp Fiction. Just before he was shot inside the face by John Travolta (still luckier than Idina Menzel), he was the star of the sexual harassment training video for Jack in the Box… which they still use to this day. It was shot in 1991, but we still have to hope there’s a subplot about inappropriately complimenting your coworker’s Big Kahunas.