When I start talking about paid link-building, this is by far the most common question I get asked. In this article, I’ll be sticking with Google’s concept of a paid link, which is “exchanging money for links, or posts which contain links; exchanging services or goods for links; or sending someone a ‘free’ product in exchange for them writing about it and including a link.”
Put simply, even sponsored guest posts and paid reviews are thought paid links. When you look at this article, you should be aware that even “safer” paid link-building strategies risk being considered element of a link scheme and violate Google’s terms and conditions.
So Why Do Some Professionals Still Buy Links? During the early 2000s, selling and buying links wasn’t just in fashion – it absolutely was considered good business. Directories that allow you to purchase reviews and service businesses that allowed you to definitely buy or “rent” links sprung up like dandelions over a lawn.
Then Google presented the weed whacker – enabling users to report paid links – which forced link buyers and sellers to have sneakier or change tactics. Within the last decade, buying links has become increasingly risky because Google’s capability to seek and destroy the SEO value of paid links is becoming uncannily accurate.
Official AdWords Campaign Templates – Select your industry. Download your campaign template. Custom built with exact match keywords and converting ad copy with higher clickthrough rates. Having said that, it isn’t foolproof. Some companies still make use of paid backlink building because it’s easier, it’s all they understand, or it’s standard practice inside their industry.
Today, the rise of organic link building and content marketing has more or less nullified the necessity for buying links within the SEO industry at large. SEO PowerSuite’s backlink building survey, as well as the follow-up replies by several leading SEO experts, clearly show that creating valuable content worth linking to is recognized as the easiest method to earn links. Having said that, 40 % of respondents were unanimous regarding their most effective link-building method: creating data- and research-based content.
How you can & How Not to Buy Links. Good link buying practices take time and patience. You have to begin with the exact same content you would use to launch an organic link building campaign – content that is certainly highly related to your niche, good quality, and appealing to your target audience.
You should also possess a well-grounded link profile prior to deciding to consider buying links, meaning cultivating high-quality organic backlinks first. As soon as your assets are in place: Vet websites carefully before purchasing links. Carefully vet each domain for something that seems off, like domain history, PageRank, and too many spammy outbound links. Develop a purposeful link-building strategy. Buy links slowly and intentionally, beginning with as many as five and gradually increasing within the next couple of months. Your link profile must not exceed 10 to 25 percent paid links.
Keep your anchor text diverse across each domain. Anchor-text diversity is essential. Bad link buying practices include anything Google’s been working diligently to stamp out in the last few decades. These include link farms and private blog networks (PBNs). In case your paid links are yielding a big amount of low-quality links, watch out, you’re at serious risk of acquiring a penalty.
Never buy sitewide links. Sitewide links (e.g. links in the sidebar, footer, navigation, etc.) scream “spam” to Google. Avoid link selling services and anyone selling “backlink packages.” Paying someone on Fiverr for any backlink package, and contracting a hyperlink selling service (e.g., Sape) are good ways to earn your Google penalty. And when a web site openly advertises which they sell links? Run!
Avoid “red flag” websites. Websites which have been previously penalized, repurposed into link/article farms, and generally depend on ad-heavy, content-thin pages should good to go your internal alarm blaring.
Of course, whether you’re buying links or building them organically, it’s always essential that you monitor the healthiness of your backlink profile. Use link tracking software to measure your links’ impact, and prune low-quality links which may use a negative influence on your site. Be especially diligent if you’ve purchased links – double check page quality, authority, etc. regularly, and svqmrc sure your link’s anchor text hasn’t changed which it hasn’t been switched to nofollow.
Do Paid Links Work? The strength of paid links continues to be hotly contested. It certainly may seem like some companies are managing to blend link buying strategies with organic link building strategies to great effect. We discovered that 78 percent of businesses who buy legitimate paid links consider them to be efficient backlink building opportunities. Similarly, 69 percent of businesses using paid link buying considered their campaigns to be efficient, in accordance with our poll. Even though the reported rate of success is surprisingly high, the threat of any Google penalty is significant and quite real. If you’re considering buying links, just be certain you recognize the hazards and take into account the potential effect on your long-term SEO before purchasing.