Keyword analysis needs to be probably the most main reasons of SEO. It does not matter how strong your link-building is or if your on-page optimization is perfect, if your SEO efforts are not targeting a keyword with the right volume and low enough competition, you will only get a fraction of the traffic you could be getting.
In finding keywords to target, you are essentially after keywords which have good search volume, comparatively low competition and will monetize well. In the following paragraphs, I want to have a look at how you can develop confidence which a given keyword has a good search volume.
As many reader are most likely aware, there are numerous of keyword tools on the web that can help give an indicator of a keywords volume. Included in this are the Adwords keyword tool, word tracker and Google Insights for Search for example. The main thing to understand is that none of such keyword tools provide completely accurate numbers for volume, you will find, which includes the Google tools as wells. Personally, to help increase the chance that the keyword you might be targeting has a good volume, I really like to look into the data from all of these mentioned tools and in case a keyword is showing strong volume across all of these tools, this is an indication the quantity needs to be good. Another habit I adopt in market and keyword research would be to always glance at the search volume for the exact match keyword. This ought to indicate the quantity in the keyword typed in just as is, as opposed to as part of a more substantial keyword phrase (phrase match) or perhaps keyword which includes your words within it (broad match).
If you are planning to shell out significant some time and/or money in a search engine optimization effort for any keyword, another way to get a better concept of a keywords search volume is to operate a quick AdWords campaign. Here is where you may bid in AdWords on the keyword you are looking at which means that your ad is displayed within the search engine rankings for your keyword. The campaign should bid on a precise match of the keyword you are considering to help give an impression from the exact match search volume. After running an AdWords campaign, you will see an estimate of the impressions presented to your ad. If you set up your campaign correctly, these impressions may be used to provide a good estimate of any keywords search volume.
You do not have to have a site setup for this but can simply manage a campaign that links to another site. Ensure you request that impressions are served at the earliest opportunity (rather than spaced with the day based on budget) so you bid enough that your ad is always shown. Additionally use the search network only. AdWords will report on the impressions for the keyword, that can give another indication of search volume.
You sometimes see people who claim the search volume numbers in the Google AdWords keyword tool are always correct when it comes to search volume on the search engines, however, once you have adopted the whole process of running AdWords campaigns helzdf verify search volumes enough times, you will notice that you will find indeed inaccuracies in the search numbers out of this tool.
You should remember that evaluating search volume is just one element of the evaluation of a keyword. Other crucial elements include the competition in the keyword along with its profitability. These steps outlined here should however help give a great evaluation of whether a keyword has a good search volume.